MidwifeX® Privacy Policy

Last updated: April 2026

1. Our Commitment to Privacy

MidwifeX Ltd ("MidwifeX", "we", "our", "us") is committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable healthcare data standards.

2. Information We Collect

We may collect and process the following data:

Account Information: Name, email address, login credentials
Profile Data: Pregnancy details (e.g. due date, trimester, history)
Health Data: Information you voluntarily provide related to pregnancy and maternity
Consultation Data: Notes, chat transcripts, call summaries, and recordings (if applicable)
Usage Data: App interactions, features used, timestamps
Technical Data: Device type, operating system, IP address, browser type

3. Special Category Data (Health)

Pregnancy and maternity data is classified as special category data under UK GDPR.

We process this data only:

With your explicit consent
To provide personalised support and services
For safeguarding and continuity of care
To improve service quality and safety

You may withdraw your consent at any time.

4. How We Use Your Data

We use your data to:

Provide AI-assisted responses and midwife support
Deliver personalised pregnancy content
Enable consultations and communication
Maintain safety, safeguarding, and service quality
Improve and evaluate platform performance
Comply with legal and regulatory obligations

5. AI & Automated Processing

MidwifeX uses AI-assisted features to provide responses and guidance.

AI responses are generated using trained models and medical reference materials
AI does not replace professional medical advice
Your data is not used to train public AI models without explicit consent
Some responses may include references to external medical sources

6. Data Sharing

We do not sell your personal data.

We may share data only with:

Trusted service providers (e.g. hosting, payments, analytics) under strict agreements
Qualified midwives involved in your care (if applicable)
Regulatory authorities where required by law

7. International Data Transfers

Your data may be processed outside the UK. Where this occurs, we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses).

8. Data Storage & Security

We implement industry-standard security measures, including:

Encryption (in transit and at rest)
Access controls and authentication
Secure cloud infrastructure

Access to data is limited to authorised personnel only.

9. Data Retention

We retain your data only as long as necessary for:

Providing services
Legal and regulatory compliance
Dispute resolution and security

You may request deletion of your data at any time.

10. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction or deletion
Withdraw consent
Request data portability
Restrict or object to processing
Lodge a complaint with the Information Commissioner’s Office (ICO)

11. Children & Safeguarding

MidwifeX is not intended for users under 16.

We implement safeguarding measures to protect users where health-related interactions occur.

12. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated via the app or email.

13. Contact

For privacy-related enquiries:

MidwifeX Ltd
Email: hello@midwifex.ai