Privacy Policy

Last updated: 2026

1. Our Commitment to Privacy

MidwifeX® is committed to protecting your personal data and respecting your privacy in accordance with UK GDPR, the Data Protection Act 2018, and relevant healthcare data standards.

2. Information We Collect

Depending on how you use the platform, we may collect:

• Contact information (e.g. email address)
• Account and usage data
• Pregnancy-related information provided by you
• Consultation notes and recordings (where applicable)
• Technical data (device, browser, app usage)

3. Special Category (Health) Data

Pregnancy and maternity information is considered special category data under UK GDPR. We process this data only:

• With your explicit consent
• To provide support, continuity, and personalised content
• For safeguarding, quality, and service improvement purposes

4. How We Use Your Data

We use your data to:

• Provide platform features and support
• Enable consultations and AI-assisted responses
• Maintain safety, safeguarding, and quality standards
• Improve and evaluate our services

5. AI & Reference Links

AI-assisted features may generate responses using reference materials, guidelines, and external sources. User data is not used to train public AI models without explicit consent.

6. Data Storage & Security

Data is stored securely using industry-standard safeguards. Access is limited to authorised personnel only.

7. Sharing of Data

We do not sell your data. Data may be shared only with:

• Trusted service providers (under strict agreements)
• Regulatory or legal authorities where required by law

8. Data Retention

Data is retained only for as long as necessary to fulfil the purposes described in this policy or to meet legal obligations.

9. Your Rights

You have the right to:

• Access your personal data
• Request correction or deletion
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with the ICO

10. Children & Safeguarding

MidwifeX® is designed for pregnancy and maternity support. Safeguarding measures are in place where interactions occur.

11. Changes to This Policy

We may update this Privacy Policy periodically. Users will be informed of material changes.

12. Contact

For privacy enquiries, contact:
Email: hello@midwifex.ai